MEMBER CHECKING: EVALUASI KUALITAS INFOGRAFIK TIRTO.ID DI LAYANAN JEJARING SOSIAL INSTAGRAM
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Abstract
The use of infographics has been increasingly popular on social networking services (SNS),
especially on Instagram. On the other hand, infographics posting on Instagram faces some
major challenges since it deals with various types of posts and user’s motivation. Tirto.id is
one of Indonesian’ news platform which specifically uses Instagram to publish infographics.
The problem is that Tirto.id often appends chartjunks to its visualization; however, it remains
popular among audiences. Hence, this study aims to determine the quality of Tirto.id
infographics. Infographic quality is determined through evaluations involving Tirto.id
infographics and their readers’ experiences. First, 23 (twenty-three) Tirto.id infographics
were evaluated for their information visualization. Then, the evaluation results were validated
based on the experiences of 15 (fifteen) audiences through member checking. The findings
demonstrate that Tirto.id infographics consist of content composed of various visual elements
and having specific function. The information in Tirto.id infographics was obtained from
Tirto.id web page divided into two categories of information visualization. The readers
experienced two stages of perception and faced problems in understanding the infographics.
Based on these findings, the evaluation results demonstrate that Tirto.id infographics have a
lack of clarity, precision, and efficiency. Meanwhile, readers’ interest depends on topics,
information, illustrations, and data visualization in infographics.
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